Tazo Refresh Involucrum Potionis by PepsiCo Design and Innovation

Tazo Refresh Involucrum Potionis by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2021

Tazo Refresh Involucrum Potionis

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Involucrum Potionis

Tazo Refresh est involucri consilium ad seriem thearum glaciatarum praestantium ad bibendum paratarum. Series in tribus saporibus notae iam constitutis fundatur, quorum nomina sunt Zen, Awake et Passion. Theae organicae certificatae sunt neque colores artificiosos neque dulcamina continent. Involucrum in lagoenis duodecim unciarum ad singularem usum et quadraginta duarum unciarum ad multiplicem usum offertur, ex plastico centum ex centum post consumptionem confectis factis. Colores audaces ingredientium cum albo coniunguntur ut quisque sapor recens in pluteo clare exprimatur. Consilium spectat ad emptores praesentes retinendos et ad audientiam magis audacem alliciendam.

The Recognition

About the Praemium A' Design Award Argenteum

Tazo Refresh Involucrum Potionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Tazo Refresh Involucrum Potionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Tazo Refresh Involucrum Potionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release