Pepsi Culture Series Vasorum Potionis Editionis Circumscriptae ab Dennis Furniss

Opus Pepsi Culture Series Vasorum Potionis Editionis Circumscriptae a designatore Dennis Furniss est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2021

Pepsi Culture Series Vasorum Potionis Editionis Circumscriptae

a Dennis Furniss

Cliens: Pepsi

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

35,686

Victor Praemii Verificatus

Verifica Statum Praemii pro #123071

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Pepsi Culture Series Vasorum Potionis Editionis Circumscriptae

Pepsi Culture est series vasorum editionis circumscriptae pro nota potionis dulcis in Mexico creata. Series sex vasis colligendis constat, et unumquodque vas unam urbem Mexicanam repraesentat. Fabulae locales, traditiones et artis significationes in figuras illustrativas transferuntur, quae symbola culturalia antiqua cum ratione designandi hodierna coniungunt. Unumquodque vas ex aluminio factum est, duodecim uncias continet et impressione offset altae definitionis perficitur. Vasa singillatim venduntur et simul seriem efficiunt quae diversitatem regionalem reflectit.

Agnitio

De Praemium A' Design Award Aureum

Pepsi Culture Series Vasorum Potionis Editionis Circumscriptae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Pepsi Culture Series Vasorum Potionis Editionis Circumscriptae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Pepsi Culture Series Vasorum Potionis Editionis Circumscriptae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensiones et Involucrum: 12 Oz Cans, sold individually as a series.
Notulae: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Technologia Productionis: High definition offset printing on alluminum
Provocatio Designandi: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Investigatio: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiratio: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Duratio Operis: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Cursus Operationis: Not applicable
Patentes: Not applicable
Membra Turmae: PepsiCo Design Latin America
Agnitiones Imaginum: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.