Shijian Chuxin Involucrum Theae by Longxiang Li

Shijian Chuxin Involucrum Theae by Longxiang Li is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2022

Shijian Chuxin Involucrum Theae

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Praemium A' Design Award Aureum Winner in Involucrum Category

52,954

Verified Award Winner

Verify Award Status for #133749

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shijian Chuxin Involucrum Theae

Shijian Chuxin est involucri consilium pro thea factum. Consilium picturis utitur ab hortis theae oecologicis provinciae Guizhou, ranis, hirundinibus, carptoribus theae et flumine Chishui inspiratis. Picturae more Sinensi factae oecologiam regionis productionis reddunt et notae mercatoriae linguam visualem propriam praebent, ad consumptores iuniores directam. Charta involvens ex charta alba speciali facta est atque picturis impressa. Capsa impressione laser et auro calide impresso perficitur, atque trecenta per centum viginti per octoginta millimetra metitur. Capsa facile aperitur, et materiae simplices productioni magnae copiae conveniunt.

The Recognition

About the Praemium A' Design Award Aureum

Shijian Chuxin Involucrum Theae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Shijian Chuxin Involucrum Theae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Shijian Chuxin Involucrum Theae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li