Xi Jiu Hanmi Involucrum Vini Ardentis by Heng Luo

Xi Jiu Hanmi Involucrum Vini Ardentis by Heng Luo is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2022

Xi Jiu Hanmi Involucrum Vini Ardentis

by Heng Luo

Client: Laboratory and Hopeful

Praemium A' Design Award Aureum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #133901

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Jiu Hanmi Involucrum Vini Ardentis

Xi Jiu Hanmi est designatio involucri pro vino ardenti Sinensi. Lagoena structura octogonali utitur pro communi lagoena rotunda. Forma operculi ex turri palatii dynastiae Han ducitur, et corpus ad ornamentum iaspidis Shuang Mao refertur. Umerus lagoenae imagines quattuor animalium sacrorum gerit: draconis caerulei, tigris albae, avis vermiculatae et testudinis nigrae. Lagoena ex vitro optimae notae opaco asperso facta est. Capsa caelata est et calido typo impressa coloribus nigro, aureo et rubro obscuro. Designatio culturam aulae dynastiae Han reflectit.

The Recognition

About the Praemium A' Design Award Aureum

Xi Jiu Hanmi Involucrum Vini Ardentis victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Xi Jiu Hanmi Involucrum Vini Ardentis inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Xi Jiu Hanmi Involucrum Vini Ardentis cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Dimensions & Packaging: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Tags: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Production Technology: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Design Challenge: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Research: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiration: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Project Duration: The project started in September 2020 in Jingdezhen and finished.
Operation Flow: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Team Members: Luo Heng