Lay's Love Munus Primarium: Involucrum Bellariorum by PepsiCo Design and Innovation

Lay's Love Munus Primarium: Involucrum Bellariorum by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2022

Lay's Love Munus Primarium: Involucrum Bellariorum

by PepsiCo Design and Innovation

Praemium A' Design Award Aeneum Winner in Involucrum Category

20,166

Verified Award Winner

Verify Award Status for #137230

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Love Munus Primarium: Involucrum Bellariorum

Textus Libri: Lay's Love est consilium involucri creatum pro duobus saporibus bellariorum editionis limitatae in India, Lay's Herby Crush et Lay's Cheesy Love. Quodque saccus manum dimidiam formam cordis tenentem ostendit, ita ut duo sacci iuxta positi cor perficiant et duos sapores coniungant. Scriptura ampla in medio sacci saporem nominat. Post quamque manus imaginem sunt umbrae coniugum in litore ambulantium, palmarum et nubium mollium. Consilium multicolor factum est ad amicitiam et amorem inter iuvenes consumptores significandum.

The Recognition

About the Praemium A' Design Award Aeneum

Lay's Love Munus Primarium: Involucrum Bellariorum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Lay's Love Munus Primarium: Involucrum Bellariorum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Lay's Love Munus Primarium: Involucrum Bellariorum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
Inspiration: Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.

Read the Press Release