Lay's Smiles Campaign Munus Alimentorum Involucrum by PepsiCo Design and Innovation

Lay's Smiles Campaign Munus Alimentorum Involucrum by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2022

Lay's Smiles Campaign Munus Alimentorum Involucrum

by PepsiCo Design and Innovation

Praemium A' Design Award Aeneum Winner in Involucrum Category

24,636

Verified Award Winner

Verify Award Status for #137247

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Smiles Campaign Munus Alimentorum Involucrum

Lay's Smiles Campaign est involucri alimentorum designatio in Russia edita. Magna facies subridens praecipuum elementum visuale in quoque involucro est. Involucrum notam visualem Lay's constitutam et colorum indicia quae saporem producti significant servat. Auxilium Programmati Amicitiae Fundationis Best Buddies praestitum etiam in involucro monstratur. Unus rublus ex quoque involucro empto programmati donatur. Consilium est nuntium positivum communicare et notam mercatoriam ut rem propositi plenam praesentare.

The Recognition

About the Praemium A' Design Award Aeneum

Lay's Smiles Campaign Munus Alimentorum Involucrum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Lay's Smiles Campaign Munus Alimentorum Involucrum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Lay's Smiles Campaign Munus Alimentorum Involucrum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Inspiration: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Read the Press Release