Opus Lay's 2021 Mood Match Functio Primaria: Involucrum Cibi a designatore PepsiCo Design and Innovation est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.
FerrumInvolucrum· 2022
Lay's 2021 Mood Match Functio Primaria: Involucrum Cibi
a PepsiCo Design and Innovation
Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #137243Designum
De Lay's 2021 Mood Match Functio Primaria: Involucrum Cibi
Textus Libri: Lay's 2021 Mood Match est series involucrorum cibi minoris editionis limitatae, ad certamen sociale exclusivum creata. Collectio quattuor formas continet, ab anulis affectuum inspiratas, quarum quaeque memoriis et affectibus laetis coniungitur. Propositum est vim animi excitare vel solacium praebere. Quaeque forma sapori et affectui accommodatur: gratia pro Caseo Assato et Iure Solani, spes bona pro Cappuccino, ferocitas pro Chili, et hilaritas pro Caramelo Salso. Involucrum brevem quietem a rebus cotidianis offert.
Agnitio
De Praemium A' Design Award Ferreum
Lay's 2021 Mood Match Functio Primaria: Involucrum Cibi victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Lay's 2021 Mood Match Functio Primaria: Involucrum Cibi creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Lay's 2021 Mood Match Functio Primaria: Involucrum Cibi ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Inspiratio
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
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