Opus Lay's Flavor Swap Influencer Kit Munus Primarium: Cistella Cibi a designatore PepsiCo Design and Innovation est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.
FerrumInvolucrum· 2022
Lay's Flavor Swap Influencer Kit Munus Primarium: Cistella Cibi
a PepsiCo Design and Innovation
Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #137246Designum
De Lay's Flavor Swap Influencer Kit Munus Primarium: Cistella Cibi
Textus Libri: Lay's Flavor Swap Influencer Kit est consilium cistellae cibi factum pro programmate aestivo quod sapores Funyuns et Doritos ad fragmenta Lay's attulit. Cistella coniungit praesens consilium sacculi Lay's cum coloribus notae cuiusque saporis: caeruleo pro Cool Ranch et viridi pro Funyuns. Forma circulorum concentricorum formas fragmentorum originalium revocat et societatem inter notas illustrat. Cistella communis fautoribus quoque facta est et hominibus in mediis notis tradita, ut de programmate colloquia inciperentur.
Agnitio
De Praemium A' Design Award Ferreum
Lay's Flavor Swap Influencer Kit Munus Primarium: Cistella Cibi victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Lay's Flavor Swap Influencer Kit Munus Primarium: Cistella Cibi creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Lay's Flavor Swap Influencer Kit Munus Primarium: Cistella Cibi ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiratio
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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