Kanpai Involucrum Liquoris Citrei by Hui Tu

Kanpai Involucrum Liquoris Citrei by Hui Tu is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2024

Kanpai Involucrum Liquoris Citrei

by Hui Tu

Client: Hungkung University

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #152030

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Colors

The Design

About Kanpai Involucrum Liquoris Citrei

Kanpai est exemplar involucri ad liquorem citreum in urbe Taichung, Taiwaniae, effectum destinatum. Urbs Taichung maxima regio est in Taiwania ubi citrea coluntur, attamen liquor citreus localis rarus erat, itaque nova ratio conficiendi huic potioni excogitata est. Nomen Kanpai significat "fundum sursum" sinice et ad celebrationem pertinet. Imagines geometricae fructuum citreorum tankan et ponkan praecipua signa involucri constituunt. Textura cutis citreae per partialem vitrificationem et perforationem ostenditur. Involucrum octoginta per octoginta per ducenta quadraginta millimetra metitur.

The Recognition

About the Praemium A' Design Award Ferreum

Kanpai Involucrum Liquoris Citrei victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Kanpai Involucrum Liquoris Citrei creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Kanpai Involucrum Liquoris Citrei ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022