Big N Ben Involucra Gelatorum by Mohsen Koofiani

Big N Ben Involucra Gelatorum by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2024

Big N Ben Involucra Gelatorum

by Mohsen Koofiani

Client: Big N Ben

Praemium A' Design Award Ferreum Winner in Involucrum Category

15,094

Verified Award Winner

Verify Award Status for #152038

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Big N Ben Involucra Gelatorum

Haec conformatio colores aspectu mirabiles ostendit. Usus veterum schematum conformationis et diversorum colorum notarumque personarum Angliae, quae modo minimali depictae sunt et quarum unaquaeque diversas fabulas narrare habet, inter notas huius collectionis conformationis numerantur. Quasi personae fabulam narrent et aliquid quaerant. Conformationes tales sunt ut nomen mercatorium eiusque patriam repraesentent. Iuxta involucrum, genus producti eiusque contenta directe depicta sunt.

The Recognition

About the Praemium A' Design Award Ferreum

Big N Ben Involucra Gelatorum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Big N Ben Involucra Gelatorum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Big N Ben Involucra Gelatorum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani