Hangzhou Scenery Munus Primarium: Involucrum Aquae Mineralis by Peng Guozhi

Hangzhou Scenery Munus Primarium: Involucrum Aquae Mineralis by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2024

Hangzhou Scenery Munus Primarium: Involucrum Aquae Mineralis

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #159134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Munus Primarium: Involucrum Aquae Mineralis

Textus Libri: Hangzhou Scenery est series involucrorum aquae mineralis lagunculae vitreae innixa. Lagoena 60 mm latitudine, 60 mm profunditate et 210 mm altitudine metitur, et 318 millilitra capit. Forma gracilis manipulum commodum praebet. Vitrum pro materia plastica adhibetur, ita ut lagoena iterum usui esse possit et residua minuantur. Tesserae per impressionem calore translatam factae sunt et magnam partem vitri tegunt. Imagines monumenta Hangzhou, in Sinis sita, ostendunt, inter quae Lacus Occidentalis, Fossa Magna et Parcus Palustris Nationalis Xixi.

The Recognition

About the Praemium A' Design Award Aeneum

Hangzhou Scenery Munus Primarium: Involucrum Aquae Mineralis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Hangzhou Scenery Munus Primarium: Involucrum Aquae Mineralis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Hangzhou Scenery Munus Primarium: Involucrum Aquae Mineralis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi