Prominent Chicheng Munus Praecipuum: Involucrum Gemmarum by Chushan Design is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.
AesInvolucrum· 2024
Prominent Chicheng Munus Praecipuum: Involucrum Gemmarum
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Praemium A' Design Award Aeneum Winner in Involucrum Category
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- Verified Award Winner
- Verify Award Status for #159137
The Design
About Prominent Chicheng Munus Praecipuum: Involucrum Gemmarum
Textus Libri: Chicheng Insignis est involucri gemmarum designatio a cultura aeris Sinensis inspirata. Operculum signum tigridis caelatum intaglio fert, symbolum historicum fortitudinis et tutelae. Lignum, charta, corium, textile et alloy coniunguntur, et in fabricatione incisio laseris adhibetur. Structura iuncturam traditionalem mortasii et cuspidis sequitur, ita ut arca facile componi, dissolvi et servari possit. Pedes sustentantes discreti congestionem tutam permittunt. Sacculus corii ad reponendum, discus subpositorius et statio multifunctionalis inclusa sunt.
The Recognition
About the Praemium A' Design Award Aeneum
Prominent Chicheng Munus Praecipuum: Involucrum Gemmarum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Prominent Chicheng Munus Praecipuum: Involucrum Gemmarum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Prominent Chicheng Munus Praecipuum: Involucrum Gemmarum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
- Dimensions & Packaging
- Length 165mm * Width 133mm * Height 60mm
- Tags
- Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
- Production Technology
- Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability. - Design Challenge
- 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
- Research
- The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
- Inspiration
- "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
- Project Duration
- The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
- Operation Flow
- Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
- Team Members
- Peng Yin
Chun Wu
Linlin Li
Zhihong Chen - Image Credits
- Chushan Design
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