Long Xi Involucrum Bacillorum Suffituum by Chushan Design

Long Xi Involucrum Bacillorum Suffituum by Chushan Design is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2024

Long Xi Involucrum Bacillorum Suffituum

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #159475

View at A' Design Award Press Release Award Badge

Colors

The Design

About Long Xi Involucrum Bacillorum Suffituum

Long Xi est involucri consilium pro bacillis suffituum. Saccus e pellicula alumino obducta capsam ligneam includit, contrarietatem inter duas materias efficiens. Capsa lignea structura labili curvata utitur atque pittaciis chartae gossypinae stratis loco signaculorum plasticorum vulgarium. Intus contenta cumulantur, et stratum chartaceum spongia munitum ea inter vecturam tuetur simulque notitias notae mercatoriae fert. Capsula accessoria cum ansa in imo sedet. Impressio aurata et caelatura figuras draconum et aeris ex antiqua Sina reddunt.

The Recognition

About the Praemium A' Design Award Argenteum

Long Xi Involucrum Bacillorum Suffituum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Long Xi Involucrum Bacillorum Suffituum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Long Xi Involucrum Bacillorum Suffituum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By merging aluminum-coated bags with wooden boxes, we craft a distinctive cross-material visual, enhancing the product's appeal. The wooden box incorporates a sliding structure and multi-layered stickers to replace conventional plastic seals, harmoniously blending ceremony and practicality while enriching the historical legacy of bronze.
The "Longxi" series arises from a unique blend of bronze craftsmanship and texture, delivering a distinct bronze culture experience, aligning with the brand.
Dimensions & Packaging: Width 160mm x Depth 160mm x Height 55mm
Tags: fragrant, Bronze Culture, Orient, ancient method, Chinese Dragon, Eastern Culture
Production Technology: To seamlessly blend the wooden box's appearance with historical culture, we use various cotton paper labels for sealing and printing historical documentary materials, Gold stamping and embossing techniques add visual depth, ensuring meticulous replication of bronze patterns from 2400 years ago. This fosters a connection with past culture, evokes emotional resonance, and enhances cultural identity.
The packaging employs advanced technology for precise replication, with materials of enhanced texture and special techniques, ensuring exceptional quality and execution in both appearance and tactile experience.
Design Challenge: Finding the balance between traditional craftsmanship and contemporary aesthetics has always been the biggest challenge for our team, especially when it comes to avoiding the visual staleness often associated with traditional craft packaging. Making overly innovative changes could lead to a deviation from existing market perceptions. We strive to find opportunities for integration between traditional heritage and modern sensibilities, bridging the gap between tradition and contemporary taste.
Research: The dragon motif and bronze patterns used in this craft are derived from bronze artifacts dating back to the Warring States period of ancient China, around 2600 years ago. We have extracted these exquisite patterns and transformed them into products that align with contemporary aesthetics and usage patterns. This allows us to better appreciate traditional wisdom and the aesthetics of ancient civilizations.
Inspiration: This bronze incense holder packaging seamlessly combines visual inspiration from Eastern culture dating back 2400 years, providing users with a distinctive cultural ritual experience. Building upon a contemporary reinterpretation of Eastern culture, we skillfully blend electroplated aluminum film bags with wooden materials, perfectly encasing the wooden box to create a design that exudes a heightened sense of technology.
Project Duration: Completed in Shenzhen from December 2022 to October 2023
Operation Flow: In the structure of the wooden box, we have incorporated a curved sliding mechanism for easy retrieval of the product. Internally, the design employs a stacked arrangement, with a top layer covered by sponge-padded cardboard. This not only protects the product from compression during transportation but also provides an opportunity to showcase brand information. At the bottom, there is an accessory assembly box with convenient handles for easy accessory retrieval. Thanks to the stacked structure, the entire packaging has reduced dimensions, ensuring safe transportation while saving on shipping costs.
Team Members: Yin Peng
Li Linlin
Menghao Zeng
Image Credits: Chushan Design