Doritos Solid Black 2023 Munus Primarium: Involucrum Cibi by PepsiCo Design and Innovation

Doritos Solid Black 2023 Munus Primarium: Involucrum Cibi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2024

Doritos Solid Black 2023 Munus Primarium: Involucrum Cibi

by PepsiCo Design and Innovation

Client: PepsiCo

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #159599

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos Solid Black 2023 Munus Primarium: Involucrum Cibi

Textus Libri: Doritos Solid Black 2023 est involucri cibi designatio editionis limitatae, creata pro incepto notae obsoniorum quod inventores et mutationis auctores Nigros sustinet. Series annua in suggestum collaborationis aucta est quod artifices Nigros illustrat. Opus artis a Mz. Icar factum est, collectivum artium disciplinarum multiplicium anonymum, praecipue ex feminis Nigris compositum. Opus artis deinde in systema completum identitatis visualis extensum est, palette et imaginibus eius ad involucrum, sarcinam ad homines diffusores et merces applicatis. Sarcina formam pyramidis sumit, ex triangulo notae inspiratam.

The Recognition

About the Praemium A' Design Award Ferreum

Doritos Solid Black 2023 Munus Primarium: Involucrum Cibi victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Doritos Solid Black 2023 Munus Primarium: Involucrum Cibi creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Doritos Solid Black 2023 Munus Primarium: Involucrum Cibi ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Inspiration: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Read the Press Release