Mirinda Global Refresh Munus Praecipuum: Involucrum Potionis by PepsiCo Design and Innovation

Mirinda Global Refresh Munus Praecipuum: Involucrum Potionis by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Ferreum in Designatio Involucri Competition Category.

FerrumInvolucrum· 2024

Mirinda Global Refresh Munus Praecipuum: Involucrum Potionis

by PepsiCo Design and Innovation

Client: PepsiCo

Praemium A' Design Award Ferreum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #159631

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Global Refresh Munus Praecipuum: Involucrum Potionis

Textus Libri: Mirinda Global Refresh est consilium involucri potionis creatum pro nota potionis carbonatae mollis. Involucrum notae praebet aspectum manifeste renovatum et distinctum intra genus potionum carbonatarum mollium. Sermo visualis est vividus, modernus et creativus, effectus cum gustibus auditorii iuvenilis, digitalis et valde visualis in mente habitis. Consilium etiam reflectit hereditatem notae de saporibus fructuum novis et mirabilibus. Species renovata intendit maiorem notitiam aedificare et notam adiuvare ut in mercatu praesenti eminens fiat.

The Recognition

About the Praemium A' Design Award Ferreum

Mirinda Global Refresh Munus Praecipuum: Involucrum Potionis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Mirinda Global Refresh Munus Praecipuum: Involucrum Potionis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Mirinda Global Refresh Munus Praecipuum: Involucrum Potionis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release