Mirinda Plus Restage Munus Primarium: Involucrum Potus by PepsiCo Design and Innovation

Mirinda Plus Restage Munus Primarium: Involucrum Potus by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2024

Mirinda Plus Restage Munus Primarium: Involucrum Potus

by PepsiCo Design and Innovation

Client: PepsiCo

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #159637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Munus Primarium: Involucrum Potus

Textus Libri: Mirinda Plus Restage est designatio involucri pro potione gasata saporis fructus in Aegypto venditae. Potio gasata est potus popularissimus in occasionibus specialibus congressibusque socialibus in Aegypto, ubi plerique homines vinum non bibunt. Mirinda Plus continet potionem gasatam cum suco levi permixtam, quod talibus occasionibus convenit. Involucrum systema identitatis visualis vivido colore utitur, quod effectum et interdiu et vespere facere destinatum est. Haec designatio Mirinda Plus tamquam formam maturiorem Mirindae, potionis gasatae saporis fructus per orbem terrarum notae, constituit.

The Recognition

About the Praemium A' Design Award Aeneum

Mirinda Plus Restage Munus Primarium: Involucrum Potus victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Mirinda Plus Restage Munus Primarium: Involucrum Potus rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Mirinda Plus Restage Munus Primarium: Involucrum Potus necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release