Pepsi Super Bowl LVII Alumitek Munus Primarium: Vasa Potus by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Munus Primarium: Vasa Potus by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Designatio Involucri Competition Category.

AesInvolucrum· 2024

Pepsi Super Bowl LVII Alumitek Munus Primarium: Vasa Potus

by PepsiCo Design and Innovation

Client: PepsiCo

Praemium A' Design Award Aeneum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #159650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Super Bowl LVII Alumitek Munus Primarium: Vasa Potus

Textus Libri: Pepsi Super Bowl LVII Alumitek est lagoena potus editionis limitatae, creata pro magno certamine pedifollis Phoenicis in Arizona habito. Forma inspirationem trahit ex regione deserta circumiacente, quae caelo vasto et floribus faunaque propriis notissima est. Gradatio vivida a nigro ad purpureum atque ad aurantium movetur, ortum solis Arizonensem memorans. Facultates typographicae ad summum adhibitae sunt ut sensus altitudinis exstrueretur. Imagines umbratiles per scaenam desertam cactorum fruticumque dispositae sunt, faunam localem veluti lupos aureos, serpentes et aves honorantes.

The Recognition

About the Praemium A' Design Award Aeneum

Pepsi Super Bowl LVII Alumitek Munus Primarium: Vasa Potus victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Pepsi Super Bowl LVII Alumitek Munus Primarium: Vasa Potus rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Pepsi Super Bowl LVII Alumitek Munus Primarium: Vasa Potus necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release