Samarqand Involucrum Placentae Baklava by Sajad Izadi

Samarqand Involucrum Placentae Baklava by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2025

Samarqand Involucrum Placentae Baklava

by Sajad Izadi

Client: Hekayat Qand Parsi

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Samarqand Involucrum Placentae Baklava

Samarqand est designatio involucri pro baklava Qazvinensi, dulci Iranico traditionali quod praecipue e pistaciis in pulverem redactis conficitur. Capsa e charta densata typographia offset cum basi UV imprimitur atque tegumento opaco aqua fundato perficitur, quod texturam tactilem creat. Caelatura prominens singulis locis electis subtilitatem et intentionem addit, dum colores metallici viridis et aureus pretium significant. Illustratio stilos Iranicos traditionales et modernos coniungit, imaginibus pistaciarum et figuris rhombicis utens quae formam crustuli in memoriam revocant. Capsa etiam singularis unitatis pro emptionibus minoribus offertur.

The Recognition

About the Praemium A' Design Award Argenteum

Samarqand Involucrum Placentae Baklava victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Samarqand Involucrum Placentae Baklava opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Samarqand Involucrum Placentae Baklava creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge.
Dimensions & Packaging: Width: 260mm Depth: 38mm x Height: 200mm
Tags: Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
Production Technology: In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience.
Design Challenge: Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts.
Research: Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable.
Inspiration: In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth.
Project Duration: The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
Operation Flow: The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel.
Team Members: Graphic Designer: Sajad Izadi
Image Credits: Graphic Designer: Sajad Izadi