Zhang Gong Lao Jiu 1975 Involucrum Vini Ardentis by Wen Liu

Zhang Gong Lao Jiu 1975 Involucrum Vini Ardentis by Wen Liu is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2026

Zhang Gong Lao Jiu 1975 Involucrum Vini Ardentis

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #173412

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Involucrum Vini Ardentis

Zhang Gong Lao Jiu 1975 est involucrum pro vino ardenti Sinensi designatum. Forma tota inspirationem capit ex arboribus robiniis saecularibus quae in fundo officinae destillatoriae crescunt. Capsa exterior ex pulpa naturae amica facta est, et textura corticis per impressionem elevatam pro atramenti impressione formatur. Lagoena vitro albo Sinensi cocta est, et transformatio fornacis in quibusdam partibus formas naturales creat. Superficies lagoenae texturam detritam veterum fovearum fermentationis revocat. Involucrum centum viginti quinque per centum viginti quinque per ducenta nonaginta millimetra metitur.

The Recognition

About the Praemium A' Design Award Argenteum

Zhang Gong Lao Jiu 1975 Involucrum Vini Ardentis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Zhang Gong Lao Jiu 1975 Involucrum Vini Ardentis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Zhang Gong Lao Jiu 1975 Involucrum Vini Ardentis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li