Fenjiu Jujiang Lingqiong Involucrum Vini Ardentis by Wen Liu

Fenjiu Jujiang Lingqiong Involucrum Vini Ardentis by Wen Liu is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2026

Fenjiu Jujiang Lingqiong Involucrum Vini Ardentis

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Involucrum Vini Ardentis

Fenjiu Jujiang Lingqiong est involucri designatio pro spiritu Sinensi baijiu. Tegumentum exterius in formam montis figuratum Montes Luliang, locum natalem huius notae, revocat, et sublevari potest ut lagoena intus posita attingatur. Lagoena os parvum basimque acutam habet, formam quae in conficiendo baijiu Sinensi ante annos fere sex milia adhibebatur. Lagoena manu ex ceramica figuratur et vitro gemmeo perficitur. Involucrum exterius crystallo platinato et coloratione metallica alta temperie utitur. Forma sculpturalis conspectum ex omnibus partibus praebet.

The Recognition

About the Praemium A' Design Award Argenteum

Fenjiu Jujiang Lingqiong Involucrum Vini Ardentis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Fenjiu Jujiang Lingqiong Involucrum Vini Ardentis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Fenjiu Jujiang Lingqiong Involucrum Vini Ardentis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li