Guojiao 1573 Involucrum Vini Baijiu by Wen Liu

Guojiao 1573 Involucrum Vini Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2026

Guojiao 1573 Involucrum Vini Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Involucrum Vini Baijiu

Guojiao 1573 est designatio involucri editionis finitae pro vino baijiu Sinensi praestantissimo. Designatio ex figura loong, signo fausto in cultura Sinensi, hauritur. Sculptura tribus dimensionibus figuram loong et in lagoena et in involucro exteriore exhibet, et partes figurae intra formas occultae manent. Lagoena arte antiqua fictili in fornace cocta conficitur et manu formatur. Involucrum ducenta quinque per centum septuaginta per ducenta nonaginta quinque millimetra metitur. Forma tranquilla et elegans consumptorem invitat ut involucrum exploret et aperiat.

The Recognition

About the Praemium A' Design Award Argenteum

Guojiao 1573 Involucrum Vini Baijiu victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Guojiao 1573 Involucrum Vini Baijiu opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Guojiao 1573 Involucrum Vini Baijiu creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li