Congtai Huofenzi Involucrum Baijiu by Wen Liu

Congtai Huofenzi Involucrum Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2026

Congtai Huofenzi Involucrum Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Praemium A' Design Award Aureum Winner in Involucrum Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Involucrum Baijiu

Congtai Huofenzi est involucri designatio pro vino sinensi baijiu ad iuvenes emptores destinata. Conceptus visualis in motu aquae et natura activa moleculorum vini fundatur, per motivum centrale nomine Oculus Vitalitatis expressus. Lagoena texturam dynamicam caelatam gerit et emblema notae in tabula resinae insertum. Impressio conformata in medio lagoenae comprehensionem commodam praebet. Arca exterior charta ligneis venis ornata involvitur, dum chartae speciales stratae figuram fluentem efficiunt quae montes et flumina revocat.

The Recognition

About the Praemium A' Design Award Aureum

Congtai Huofenzi Involucrum Baijiu victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Congtai Huofenzi Involucrum Baijiu inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Congtai Huofenzi Involucrum Baijiu cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li