Congtai Huofenzi V10 Involucrum Lagoenae Liquoris Spirituosi by Wen Liu

Congtai Huofenzi V10 Involucrum Lagoenae Liquoris Spirituosi by Wen Liu is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2026

Congtai Huofenzi V10 Involucrum Lagoenae Liquoris Spirituosi

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Praemium A' Design Award Aureum Winner in Involucrum Category

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The Design

About Congtai Huofenzi V10 Involucrum Lagoenae Liquoris Spirituosi

Congtai Huofenzi V10 est involucri consilium pro baijiu pretioso, atque prima editio zodiaci argumento in serie Huofenzi V. Pictura lagoenae serpentem ostendit odore baijiu Congtai attractum, e longinquo iter facientem atque post potionem transformatum. Serpens in figuram litterae V curvatur, quae cum insigni seriei coalescit. Motiva molecularum et fermenti, oryza et ornamenta traditionalia in corpus serpentis intexuntur. Pictura lagoenae vitreae per processum decalcomaniae igne firmatae applicatur. Lagoena centum quinque per centum quinque per trecenta octo millimetra metitur.

The Recognition

About the Praemium A' Design Award Aureum

Congtai Huofenzi V10 Involucrum Lagoenae Liquoris Spirituosi victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Congtai Huofenzi V10 Involucrum Lagoenae Liquoris Spirituosi inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Congtai Huofenzi V10 Involucrum Lagoenae Liquoris Spirituosi cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang