Nudus Portio Cibi by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aureum in Designatio Involucri Competition Category.

AurumInvolucrum· 2020

Nudus Portio Cibi

by Angela Spindler

Client: Depot Creative

Praemium A' Design Award Aureum Winner in Involucrum Category

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Verified Award Winner
Verify Award Status for #92526

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Colors

The Design

About Nudus Portio Cibi

Fasciculus in initio societatis ostendit has sanos fructus et astulas vegetabilis bonitatem nudam philosophiam et humorem iocosum. Discrimen earum est, quod ex fructibus et vegetabilibus segmentis, aereis, arefactis, nullo addito addito, ' nudum ' conceptum. Etsi niger est audax et ligula optio ad mercatum sanum PORTIO, procuratio hoc elegit ut productum &#399 vibrantiam ostenderet et ei extra pluteum clamorem daret. Consequat quod ante et post aerem-exsiccatio productum capit illustrans fructum tam bonum quam natura intentum.

The Recognition

About the Praemium A' Design Award Aureum

Nudus Portio Cibi victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Nudus Portio Cibi inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Nudus Portio Cibi cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis