Tanaka 1789 X Chartier Sake Blend 001 Sake Botella P'istuna by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.
QullqiPilluchina· 2021
Tanaka 1789 X Chartier Sake Blend 001 Sake Botella P'istuna
Client: Tanaka 1789 X Chartier
A' Design Award Qullqi Premiu Winner in Pilluchina Category
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- Verified Award Winner
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 Sake Botella P'istuna
Tanaka 1789 X Chartier Sake Blend 001 nisqaqa huk sake chaqru ruwaykunapaq p'istunam. Etiqueta nisqaqa yana patapi yana sik'i qhawachiyta apamun, chayqa Tanaka Brewery pirqakunamanta hamun, chayqa Edo pacha Kura wasi ruwaymanta huk qhawarinam. Sik'iqa botella muyuriqpi barniz hina llimp'isqam, hinaspapas hexágono nisqakunaman churasqam, chayqa asnaymanta yachaypa unanchanmi. Yana chuya llimp'ikunam llamk'achikun, iskaynin marcakuna kay llimp'ikunayuqmi kanku, hinaspa yana botellakunaqa aswan allin sakepaqmi waqaychasqa. Iskaynin sutikunaqa huk kuska A qillqawan chakana sik'ipi tinkusqam kanku.
The Recognition
About the A' Design Award Qullqi Premiu
Tanaka 1789 X Chartier Sake Blend 001 Sake Botella P'istuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Tanaka 1789 X Chartier Sake Blend 001 Sake Botella P'istuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Tanaka 1789 X Chartier Sake Blend 001 Sake Botella P'istuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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