Pierre Delebois nisqap Dark Horse Wine Primay Function: Vino P'istuykuna diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.
QullqiPilluchina· 2021
Dark Horse Wine Primay Function: Vino P'istuykuna
Pierre Delebois rurasqa
Mañakuq: E&J Gallo
Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq
Taripasqa Premio Atipaq
#112024 nisqapaq Premio Kayninta TaripayDiseñomanta
Dark Horse Wine Primay Function: Vino P'istuykuna nisqamanta
Dark Horse nisqaqa huk vino p'istuypaq hinallataq marka rurayninpaq kamachisqam, huk California vino markapaq ruwasqa. Kay kamachiyqa huk kuyuq sistemapim sayanku, chaymi tukuy p'istuy huñuta churakun hinallataq hamuq watakunapaq mirachiykunata saqin. Etiquetakunaqa allin qillqana p'anqapim llimphichisqa metálico hinallataq matte tukuchiykunawan, chaymi llimphikunata hinallataq malliy señalkunata mirachin. Markap uyanchanqa sapa etiquetap ñawpaqninpi hinallataq chawpinpim churasqa. Etiquetap churakuyninqa facilllam, chaymi botellap ukhunpi imakuna kasqanta huk qhawaywanlla riqsikun. Munasqanqa anaqapi allin kayta hinallataq malliyta sut'ita rikuchiymi.
Riqsichiy
A' Design Award Qullqi Premiu nisqamanta
Dark Horse Wine Primay Function: Vino P'istuykuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Dark Horse Wine Primay Function: Vino P'istuykuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Dark Horse Wine Primay Function: Vino P'istuykuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Ruway Tecnología
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Kallpachay
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Huñu Runakuna
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
Auspiciasqa
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Tinkisqa Diseñokuna
Kikin categoríamanta premioyuq diseñokunata t'aqwiy, allin kayninman hina akllasqa.
