Hai Xia Huang nisqap Changle Trago Waqaychana diseñon

Hai Xia Huang nisqap Changle Trago Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2021

Changle Trago Waqaychana

Hai Xia Huang rurasqa

Mañakuq: Yuto Group

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

10,901

Taripasqa Premio Atipaq

#116260 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Changle Trago Waqaychana nisqamanta

Changle nisqaqa huk chino hampi vinopaq waqaychana kaqmanta rurasqa (packaging design) kachkan. Hawa qutuqa (caja) corrugado papelmanta rurasqa, chaymi apayta paqarichinapaq pallqa hina apaykachasqa, chaymantataq utqhayllata huntachina wasipi tantasqa kanman. Qutu pallqanmi apayta rachiy pachata (espacio) hinaspa qulqita waqaychan. Dibujokunapi rikuchikun huk sumaq qura sacha (evergreen tree) hanaqman ripuq, kinraymanpas wiñaq, chaymanta Ganoderma platafurmawan, huk cranekunawan, Nanshan urqukunawan. Longan, medlar hinaspa Angelica dahurica frutukunapas rikhurin dibujopi. Ñawpaq tiempo tullpu (retro colors) llamp'u riqsichisqa apaykachasqan. Qutuqa 100 chunka 100 chunka 270 milimetro sayaynin kanman, huk 500 mililitro puñuta hunt'aq.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Changle Trago Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Changle Trago Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Changle Trago Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Tupukuna & P'istuy: Box：100mmx100mmx270mm
Bottle：500ml
Etiquetakuna: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Ruway Tecnología: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Diseño Sasachakuy: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
T'aqwiy: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Kallpachay: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Llamk'ay Pacha: The project done within 1 months in Shenzhen.
Purichiy Puriy: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Huñu Runakuna: Designer:Huang Hai xia, Art direction:Li Yu Chun