Mijia Toothbrush Envolturam by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2021

Mijia Toothbrush Envolturam

by Xiaomi

Client: Xiaomi

A' Design Award Fierru Premiu Winner in Pilluchina Category

14,148

Verified Award Winner

Verify Award Status for #118728

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mijia Toothbrush Envolturam

Mijia Toothbrush nisqaqa huk envoltura caja regalopaq, electricopa kirunchana kitiq huñusqanpaq ruwasqa. Hawa cajaqa ukhupi kaq productomanta forma nisqanta chaymanta llimp'inta hap'in. Q'uñi anqas relieve bajo nisqa hawanta jap'ichin, kirunchana kitiqpa llamp'u siq'inkunata kutichispa. Iskay altu ultravioleta linea nisqakunaqa dibujo patapi imprimisqa kanku, hondorata yapananpaq chaymanta industrial diseñoqa sumaq kasqanta rikuchinanpaq. Q'uñi anqas llimp'iqa productowan tupan, chayrayku cajaqa hukllawasqahina rikukun. Sayarisqa dibujoqa hawanta astawan kimsa dimensionniyuqta ruwan, chaymanta regalo huñusqata tiendakunapi astawan rikuchiyta yanapan.

The Recognition

About the A' Design Award Fierru Premiu

Mijia Toothbrush Envolturam A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Mijia Toothbrush Envolturam sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Mijia Toothbrush Envolturam yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Dimensions & Packaging: Width252mm x Depth43.5mm x Height241mm
Tags: packaging, toothbrush, blue, bas relief, electrionic
Production Technology: The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge: There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Research: The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration: Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Project Duration: February 2020 Bejing and finished in May in Beijing, China.
Operation Flow: The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang