Evervess Soda Water Ukyanakuna Waqaychana by PepsiCo Design and Innovation

Evervess Soda Water Ukyanakuna Waqaychana by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2021

Evervess Soda Water Ukyanakuna Waqaychana

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Fierru Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #118789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Ukyanakuna Waqaychana

Evervess Soda Water nisqaqa waqaychana diseñom, askha rakinakunapaq gaseosa unu hinaspa tonicokunapaq. Kay marcaqa iskay chunka watañataq (80 wata) ñawpa kawsayta apan, chaymi Chinapi hukllawasqa qallariypaq rikcharisqa (kaqllachasqa) kanan karqan. Ñawpaq diseñoqa llasaq hina, hinaspa mirakuq (aylluq) kawsayta rikuchiq karqan, chayrayku waqaychanataqa pisiyachikurqan, ch'usaqllata hisp'ikuq hinaspa fresco kawsayta willanapaq. Yana hinaspa teal color-pi huk pisi señal-lla, huk pukyu (fuente) rikch'ayta rikuchin, kaymi kallpa, mirakuq (fresco kaynin) hinaspa mosoqmanta kawsariy sut'inchay. Kay ukyanakunataqa cocktailkunapi huqarichiy atikun, utaq sapallanpi upyakuy atikun.

The Recognition

About the A' Design Award Fierru Premiu

Evervess Soda Water Ukyanakuna Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Evervess Soda Water Ukyanakuna Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Evervess Soda Water Ukyanakuna Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release