From Caudat Kafe Waqaychana by Vu Agency

From Caudat Kafe Waqaychana by Vu Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2021

From Caudat Kafe Waqaychana

by Vu Agency

Client: From CauDat

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #122819

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About From Caudat Kafe Waqaychana

From Caudat nisqaqa kafe waqaychanapaq kaq sistemamin, huk kilo, phisqa pachak gramo, iskay pachak phisqa chunka gramo tupuykunapi ruwasqa. Kay diseñoqa kafe muhukunata rikuchiy rantinpi, ñawpaq runakunamanta hinaspa Samoa nacionpa tatuaje arte ruwasqanmanta hamuq graficos mascota nisqakunata churan. Q'illu hinaspa yana llimp'ikunataqa tupusqa hinalla apaykachan, contrastota ruwaspa manam qhawaq runapa ñawinta mana allinta rikuchinchu. Kikin kaq (open space) nisqaqa layout-ta ch'usaqllata, ñawinchay atina hinata saqin. Kay wakichisqakunaqa offset hinaspa flexografia nisqawan imprentakuna, papelpi, aluminio q'illayta hinaspa plastico phinapi. Munasqanqa huk kafe wakichisqa, allinta yuyariy atina hinaspa hukkunaman willay atina kananmi.

The Recognition

About the A' Design Award Burunsi Premiu

From Caudat Kafe Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. From Caudat Kafe Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. From Caudat Kafe Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensions & Packaging: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Tags: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Production Technology: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Design Challenge: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Research: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiration: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Project Duration: 2020 - Ho Chi Minh City, Vietnam
Operation Flow: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Team Members: Vu agency
Image Credits: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency