Shijian Chuxin Té Churana Wakichiy by Longxiang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award Quri Premiu in Pilluchina Kamay Competition Category.
QuriPilluchina· 2022
Shijian Chuxin Té Churana Wakichiy
by Longxiang Li
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
A' Design Award Quri Premiu Winner in Pilluchina Category
- 52,954
- Verified Award Winner
- Verify Award Status for #133749
The Design
About Shijian Chuxin Té Churana Wakichiy
Shijian Chuxin nisqaqa té churanapaq wakichiy diseñom. Kay diseñoqa Guizhou llaqtapa ecológico té chakrakunamanta, k'ayrakunamanta, wayanaykunamanta, té pallaqkunamanta, Chishui mayumantawan yuyaychasqa siq'ikunata llamk'achin. Chino kaqlla siq'ikunaqa ruwana suyupa ecologíanta rikuchin, hinaspa marcaman sut'i qhaway simita qun, wayna rantiqkunapaq churasqa. Wank'una rap'iqa yuraq sapaq rap'imanta ruwasqam, siq'ikunawan ñit'isqa. Cajaqa láser ñit'iywan quri q'uñi estampadowanpas tukusqam, 300, 120, 80 milimetrokuna tupuyniyuq. Cajaqa sasachakuymanta kicharikun, hinaspa sapsi materialkunaqa achka ruwaypaq allinmi.
The Recognition
About the A' Design Award Quri Premiu
Shijian Chuxin Té Churana Wakichiy A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Shijian Chuxin Té Churana Wakichiy ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Shijian Chuxin Té Churana Wakichiy munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
- Team Members
- Longxiang Li
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