Chi Forest nisqap DamoWang Taurine Energy Drink Kallpachaq Ujyay Maytu (Energy Drink Packaging) diseñon

Chi Forest nisqap DamoWang Taurine Energy Drink Kallpachaq Ujyay Maytu (Energy Drink Packaging) diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2022

DamoWang Taurine Energy Drink Kallpachaq Ujyay Maytu (Energy Drink Packaging)

Chi Forest rurasqa

Mañakuq: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

15,898

Taripasqa Premio Atipaq

#135611 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

DamoWang Taurine Energy Drink Kallpachaq Ujyay Maytu (Energy Drink Packaging) nisqamanta

DamoWang Taurina Kallpachaq Ujyay nisqaqa huk ruraq ujyaymi, 250 mililitro fierro puruspi rikhurin. Kay purusqa 65.6 chaymanta 91.8 milímetrospi kachkan, chaymantataq ancha lliphipiq qhawarisqa metalpi imprimisqa kachkan. Sipas-runa qillqasqaqa Chiyou nisqamanta hamun, pi kaq huk maqanakuq runa Chinapa willaykunaqmanta, chaymantataq huk "may allin" nisqa makinwan rikuchikun, kallpata chaymanta atiyta rikuchispa. Kay ujyayqa ginseng-ta chaymanta Chinapa wulfiwira sachanmantawan apan, ñawpa hampi qurakunata, kawsayta kutichinankupaq churasqa. Kay riqsisqa fierro puruqa allinmi hap'inapaq chaymanta usqhaytam chirinman tukun.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

DamoWang Taurine Energy Drink Kallpachaq Ujyay Maytu (Energy Drink Packaging) A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. DamoWang Taurine Energy Drink Kallpachaq Ujyay Maytu (Energy Drink Packaging) sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. DamoWang Taurine Energy Drink Kallpachaq Ujyay Maytu (Energy Drink Packaging) mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Tupukuna & P'istuy: 65.6mm x 91.8mm
Etiquetakuna: Branding, Packaging, Chinese National Tide
Ruway Tecnología: High gloss iron transparent printing can on iron cans.
Diseño Sasachakuy: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
T'aqwiy: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Kallpachay: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Llamk'ay Pacha: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Purichiy Puriy: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Huñu Runakuna: Yushu Zhang, Yiqun Tang
Siq'i Hayñikuna: Yushu Zhang, Yiqun Tang