Mirinda Vintage Special Edition Ujyanapaq Envolturata Ruway by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.
FierruPilluchina· 2022
Mirinda Vintage Special Edition Ujyanapaq Envolturata Ruway
by PepsiCo Design and Innovation
A' Design Award Fierru Premiu Winner in Pilluchina Category
- 22,607
- Verified Award Winner
- Verify Award Status for #137258
The Design
About Mirinda Vintage Special Edition Ujyanapaq Envolturata Ruway
Mirinda Ñawpa Kawsay Sapallan Lloqsiy nisqaqa mikuna/upyana envolturapaq diseñom kan. Etiquetapiqa naranja rikch'aq logo chawpipi churasqa kashan, Mirinda sutitaq muyu, phuspu qillqaywan qillqasqa kashan, kunan kaq marca qillqaywan mana kaqllachu. Vidrio botellakunam servichikun upyana rikukunanpaq, yuraq tapakunataq ñawpa pacha rikch'ayta tukuchin. Kay diseñoqa ñawpa marca riqsichikuykunawan hukllawan huk sencillo, kunan kaq estilowan. Chaymantam huk huñunakuna envoltura lloqsimun, wayna consumidorkunapaq ima, marcata ñawpaqmantaña riqsiqkunapaq ima ruwasqa.
The Recognition
About the A' Design Award Fierru Premiu
Mirinda Vintage Special Edition Ujyanapaq Envolturata Ruway A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Mirinda Vintage Special Edition Ujyanapaq Envolturata Ruway sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Mirinda Vintage Special Edition Ujyanapaq Envolturata Ruway yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
- Inspiration
- The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.
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