Lay's Flavor Swap Influencer Kit Mikuna Waqaychana by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.
FierruPilluchina· 2022
Lay's Flavor Swap Influencer Kit Mikuna Waqaychana
by PepsiCo Design and Innovation
A' Design Award Fierru Premiu Winner in Pilluchina Category
- 20,209
- Verified Award Winner
- Verify Award Status for #137246
The Design
About Lay's Flavor Swap Influencer Kit Mikuna Waqaychana
Lay&s Flavor Swap Influencer Kit nisqaqa mikuna waqaychana diseñom, kay ruwasqa karqan chaqway (verano) programapaq, chaymi Funyuns-pa Doritos-pa mikuy malliyninkunata Lay's papa chipsman apachimurqan. Kay waqaychanaqa kunan pacha Lay's bolsa diseñowan tupachikun, sapa mikuy malliyniyoq marca llimp'inkunawan: azul color Cool Ranch-paq, q'omer color Funyuns-paq. Huk dibujo tijraq muyu muyu (concentric rings) ñawpaq chipskunapa formankunata yuyarichin, chaymantapas ima kaqllataq iskay marcakunapa tantanakuyninta sut'inchan. Chantapis, huk influencer kit tantasqa ruwakurqan, mediakunapi rikhurishaq runakunaman apachisqa, kay programamanta rimanakuyta qallarinankupaq.
The Recognition
About the A' Design Award Fierru Premiu
Lay's Flavor Swap Influencer Kit Mikuna Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Lay's Flavor Swap Influencer Kit Mikuna Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Lay's Flavor Swap Influencer Kit Mikuna Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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