Lay's 2021 Mood Match Mikhuna Waqaychana by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.
FierruPilluchina· 2022
Lay's 2021 Mood Match Mikhuna Waqaychana
by PepsiCo Design and Innovation
A' Design Award Fierru Premiu Winner in Pilluchina Category
- 19,970
- Verified Award Winner
- Verify Award Status for #137243
The Design
About Lay's 2021 Mood Match Mikhuna Waqaychana
Lay's 2021 Mood Match nisqaqa, huk kutilla ruwasqa mikhuna q'ipichana (packaging) sirisqa, sapan social media medio nisqapi qaraykuy (giveaway) ruwaykunapaq paqarichisqa karqan. Kay huñusqaqa tawa disenyokunata apan, "mood rings" nisqamanta yuyaymanasqa, sapankan allin yuyariykunawan hinaspa sientekunawan tupachisqa. Nisqan munayqa, kallpata k'anchachiyta otaq sonqo tiyakuyta quyta munan. Sapa disenyoqa huk mikhuywan hinaspa huk sientewan tupachisqa: agradecemiento (gratitude) - Grilled Cheese hinaspa Tomato Soup-paq; sumaq suyakuy (optimism) - Cappuccino-paq; k'ari kallpa (feistiness) - Chili-paq, hinaspa kusikuy (cheerfulness) - Salted Caramel-paq. Kay q'ipichanaqa sapa p'unchay kawsaymanta huk pisi samariyta quwanchik.
The Recognition
About the A' Design Award Fierru Premiu
Lay's 2021 Mood Match Mikhuna Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Lay's 2021 Mood Match Mikhuna Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Lay's 2021 Mood Match Mikhuna Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Inspiration
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
