Zhang Yanhui nisqap Wan Shan Jiu 5696 Baijiu Upyanapaq Churana Wakichiy diseñon

Zhang Yanhui nisqap Wan Shan Jiu 5696 Baijiu Upyanapaq Churana Wakichiy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2023

Wan Shan Jiu 5696 Baijiu Upyanapaq Churana Wakichiy

Zhang Yanhui rurasqa

Mañakuq: Wuhan Pufine Creative Technology Co., Ltd.

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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#141116 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Wan Shan Jiu 5696 Baijiu Upyanapaq Churana Wakichiy nisqamanta

Wan Shan Jiu 5696 nisqaqa huk churana wakichiymi, China llaqtapa Baijiu sutiyuq sumaq upyananpaq, tukuy pacha qhatunapaq ruwasqa. Botellaqa kimsa k'uchuyuq hina rikch'ayniyuqmi, takyasqa hinallataq allin sayasqa. Chay kimsa k'uchu rikch'ayqa huñunmi occidente ñawpa wasi ruway k'achachaykunata inti lluqsimuy suyupa yuyaynintawan, chaypin ninku kimsamanta tukuy pachapi kaqkuna paqarin nispa. Tukuy pachapi riqsisqa hatun ruwasqakunapa kimsa rikch'ayniyuq siq'inkunam botellata muyuriqninpi kachkan, tukuy pacha muyuriy puriyta hina rikuchispa. Huk llaqllasqa metal unanchan chay ruruq allin kayninta rikuchin. Suñay churanapas botellapas waqaychakuyta hinallataq rikuchikuyta atinku.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Wan Shan Jiu 5696 Baijiu Upyanapaq Churana Wakichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Wan Shan Jiu 5696 Baijiu Upyanapaq Churana Wakichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Wan Shan Jiu 5696 Baijiu Upyanapaq Churana Wakichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Tupukuna & P'istuy: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Etiquetakuna: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Ruway Tecnología: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Diseño Sasachakuy: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
T'aqwiy: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Kallpachay: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Llamk'ay Pacha: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Purichiy Puriy: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Huñu Runakuna: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Siq'i Hayñikuna: Xiang Shasha
Wang shijie