Yanhui Zhang nisqap Altitude Series Vino Etiqueta diseñon

Yanhui Zhang nisqap Altitude Series Vino Etiqueta diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2023

Altitude Series Vino Etiqueta

Yanhui Zhang rurasqa

Mañakuq: Wuhan Pufine Creative Technology Co., Ltd.

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

24,753

Taripasqa Premio Atipaq

#141117 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Altitude Series Vino Etiqueta nisqamanta

Altitude Series nisqaqa huk vino etiquetam, Shangri-La suyumanta vinokunapaq ruwasqa, aventura willakuykunapa qhapaq qillqa mapankunamanta hamutasqa. Kay etiquetaqa huk altura mapata llamk'achin, chakra allpapa hatun alturanta hinaspa pisi latitudninta rikuchinapaq. Coordenadakuna hinaspa altura yupaykunaqa sapa vinopa allin kayninta hinaspa gradonta rikuchinku. Kimsa llimp'ikunaqa chay muyuriq pachamanta rimanku: qullqi llimp'i rit'ipaq, anqas llimp'i quchapaq, yana llimp'itaq tuta hanaq pachapaq. Aslla huqarisqa quri coordenadakunaqa sapa gradota usqhaylla riqsinapaq yanapanku. Ultravioleta imprimiyqa huk sapaq papilpi ruwasqa, chay papilqa ñañu q'iwisqa texturayuqmi kachkan, chaymi k'anchayta t'ikrachin.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Altitude Series Vino Etiqueta A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Altitude Series Vino Etiqueta ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Altitude Series Vino Etiqueta achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Tupukuna & P'istuy: Width: 90MM, height: 95MM
Etiquetakuna: Shangri-La, treasure, map, poster, wine, packaging design
Ruway Tecnología: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Diseño Sasachakuy: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
T'aqwiy: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Kallpachay: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Llamk'ay Pacha: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Purichiy Puriy: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Huñu Runakuna: Creative Director: Xia Ling
Designer: Wang Yang
Siq'i Hayñikuna: Creative Director: Xia Ling