Qullqi Pilluchina · 2023
Nikasi Serwesa Botella P'istuna Ruway
by Tiger Pan
- A' Design Award Qullqi Premiu 2023 in Pilluchina
- CLIENT: Tsingtao Brewery Co., Ltd.
- Estimated Number of Design Views: 32,743
- Verification code 9F1A30B1EB · Verify this award
Colors
About Nikasi Serwesa Botella P'istuna Ruway
Nikasi nisqaqa huk allin qhapaq yuraq serwesapaq p'istuna ruwaymi. Botellap kunkanqa kimsa dimensionpi llaqllasqa kachkan, chaypitaq Ninkasi diosap huk hatarichisqa geometriku rikch'aynin apamun; ñawpa willakuykunapi payqa serwesa ruwaypa ñawpaq kaq diosninmi nisqa. Botellap cuerponqa wakillanpi llusk'achasqa kachkan, hoqarisqa etiketataq diosap p'achanta rikch'akunanpaq ruwasqa. Ñit'isqa etiketallaman hap'ipakunanmantaqa, llaqllasqa qespi rikch'aymi serwesaman kikin kayninta qun. Botellaqa 63 mm anchoyoq, 63 mm ukhuyoq, 225 mm sayayniyoqmi. Achka kuti pruebakuna ruwasqa hinallataq kimsa dimensionpi modelasqa kasqanraykum askha ruwayqa atikurqan.
About the A' Design Award Qullqi Premiu
Nikasi Serwesa Botella P'istuna Ruway A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Nikasi Serwesa Botella P'istuna Ruway ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Nikasi Serwesa Botella P'istuna Ruway achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Dimensions & Packaging
- Width 63mm x Depth 63mm x Height 225mm
- Tags
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Production Technology
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Design Challenge
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Research
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Inspiration
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Project Duration
- 2021 September to 2022 August
- Operation Flow
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
