Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño by Wen Liu

Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2023

Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño

Shaoxing Nverhong Vino Ruway Wasi unay kawsayniyuqmi kan. 1919 watapi qallarirqa, Huangjiu nisqamanta rikuchiqmi. Shaoxing llaqtapi, Zhejiang markapi, Shangyu Dongguan sutiyuqpi tarikun. Chinapi Huangjiu industriapi kallpayachiq wasikunamanta hukninmi, hinaspapas China Alcohol Industry Association nisqaq rakinpa kuraq kamachiq hukninmi. Nuerhong Huangjiu allin yuraq glutinoso arrozwan ruwasqa, chʼuya hinaspa qhawaylla tʼuqiyuq, miski hinaspa qʼapaq malliyuq, sinchi hinaspa unay asnayuq.

The Recognition

About the A' Design Award Qullqi Premiu

Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Nverhong Guihualinzang Machachiq Upyanapaq Pʼakiy Diseño achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang