Kamal Rizk - Bold Branding nisqap Mouled Bonbon Pacha P'isqu Ruway diseñon

Kamal Rizk - Bold Branding nisqap Mouled Bonbon Pacha P'isqu Ruway diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2023

Mouled Bonbon Pacha P'isqu Ruway

Kamal Rizk - Bold Branding rurasqa

Mañakuq: Voila Dessert shop

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

12,962

Taripasqa Premio Atipaq

#147557 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Mouled Bonbon Pacha P'isqu Ruway nisqamanta

Kayqa huk p'isqu ruwayninmi sapaqchasqa bonbon laya nueces misk'ipaq, Mouled raymi pachallaman ruwasqa. Ruway yachayninqa k'ipasqa bonbon rikch'aynimpi sayasqa, tuboq suninkaman tupachisqa. Ruwaqmi Mouled ñawpaq sallqa raymi ruwaykunata pisi sut'inchasqa elementokunanman t'aqwirirqa, ch'uya geométrico chirukunata llamk'achispa. Wawata, Kaballerota, Kaballota, Millay Ñawita, Urpitapas rurarqam k'anchar llimp'i bloquekunawan. Kikin geométrico ruwaywan, Mouled Bonbon sinchi qillqata rurarqa, llapan hamut'ayta huñuchispa. Kay Mouled Bonbonqa musuq rikuchiyninmi ñawpa kawsay raymimanta.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Mouled Bonbon Pacha P'isqu Ruway A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Mouled Bonbon Pacha P'isqu Ruway sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Mouled Bonbon Pacha P'isqu Ruway yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Tupukuna & P'istuy: Tube Width 100 x Diameter 100 x Height 270
Etiquetakuna: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Ruway Tecnología: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Diseño Sasachakuy: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
T'aqwiy: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Kallpachay: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Llamk'ay Pacha: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Purichiy Puriy: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Huñu Runakuna: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Siq'i Hayñikuna: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022