Cansu Dagbagli Ferreira nisqap Nutrili Kallpachaq Hampikuna Marcamanta diseñon

Cansu Dagbagli Ferreira nisqap Nutrili Kallpachaq Hampikuna Marcamanta diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2023 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2023

Nutrili Kallpachaq Hampikuna Marcamanta

Cansu Dagbagli Ferreira rurasqa

Mañakuq: Nutrili

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#147623 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Nutrili Kallpachaq Hampikuna Marcamanta nisqamanta

Sumaq kallpachaqkuna, cheqaq allinninkunawan. Nutrili nisqaqa apaykachamun hatun allin, pacha kaqmanta hinaspa wiñaypaq kallpachaqkunata. Cansu Dagbagli Ferreira sutiyuqman kamachikurqanku marca rikuy sapanchasqanta q'epina ruwaykunatapas paqarichinanpaq. Kay rikuy sapanchasqaqa rikuchin marcapa wayna hinaspa kunan pacha sunqunta, kallpasapa ruwayninwan. Tukuypiqa, marcapa sapanchasqa kayninta chaninninkunatapas rikuchin. Q'epina ruwayqa manam aysakunallachu, astawanpas yuyaysapa ruwasqa kasqa qhawakunapaq runamasikunata munachipananpaq. Kallpasapa llimphikuna hatun qelqakunawan marcapa ch'uya sumaq kaqkunaman qawayninta willanku.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Nutrili Kallpachaq Hampikuna Marcamanta A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Nutrili Kallpachaq Hampikuna Marcamanta sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Nutrili Kallpachaq Hampikuna Marcamanta yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Tupukuna & P'istuy: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Etiquetakuna: supplements, vitamins, collagen, label, packaging, design
Ruway Tecnología: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Diseño Sasachakuy: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Kallpachay: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Llamk'ay Pacha: 3 months, Istanbul & Dubai
Purichiy Puriy: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Huñu Runakuna: Designer: Cansu Dagbagli Ferreira
Siq'i Hayñikuna: Photography: Lara Zankoul + Büşra Sarıoğlu