Hangzhou Scenery Yakuwan Botellakuna Q'apirinapaq (Mineral Yaku) by Peng Guozhi

Hangzhou Scenery Yakuwan Botellakuna Q'apirinapaq (Mineral Yaku) by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award Burunsi Premiu in Pilluchina Kamay Competition Category.

BurunsiPilluchina· 2024

Hangzhou Scenery Yakuwan Botellakuna Q'apirinapaq (Mineral Yaku)

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award Burunsi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #159134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Yakuwan Botellakuna Q'apirinapaq (Mineral Yaku)

Hangzhou Scenery nisqaqa mineral yaku q'apirinapaq huk botella series, qispi botellapi ruwasqa. Botellaqa 60 mm kichariyniyoq, 60 mm ukhunniyoq, 210 mm sayayniyoq, hinaspa 318 millilitrokunata hunt'an. Ñañu figuranqa allin hap'inapaq yanapan. Plásticomanta rantinpi, qispi (vidrio) apaykachasqa, chayrayku botellaqa kutin-kutin apaykachasqa kanman, hinaspa qhelqakunata pisiyachin. Etiquetakunaqa ruphay t'ikrariy imprimiywan ruwasqan, qispi botellamanta askha partinta hunt'aspa. Illustracioneskunaqa Hangzhou llaqtaq (China) sut'inchasqa lugarninkunata rikuchin, chaykunapin West Lake, Grand Canal, hinaspa Xixi National Wetland Park.

The Recognition

About the A' Design Award Burunsi Premiu

Hangzhou Scenery Yakuwan Botellakuna Q'apirinapaq (Mineral Yaku) A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Hangzhou Scenery Yakuwan Botellakuna Q'apirinapaq (Mineral Yaku) sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Hangzhou Scenery Yakuwan Botellakuna Q'apirinapaq (Mineral Yaku) mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi