Doritos Solid Black 2023 Mikuna Waqaychana by PepsiCo Design and Innovation

Doritos Solid Black 2023 Mikuna Waqaychana by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Fierru Premiu in Pilluchina Kamay Competition Category.

FierruPilluchina· 2024

Doritos Solid Black 2023 Mikuna Waqaychana

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Fierru Premiu Winner in Pilluchina Category

22,561

Verified Award Winner

Verify Award Status for #159599

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos Solid Black 2023 Mikuna Waqaychana

Doritos Solid Black 2023 nisqaqa huk pisi kutilla ruwasqa mikuna waqaychana diseñom, huk mikuna marca kamachiyninpaq ruwasqa, Yana runakuna musuqchaqkunata hinaspa kuyuchiqkunata yanapanapaq. Kay wata wata ruwakuq series-qa hukchasqa karqan huk collaboración plataformaman, may chaypi Yana artistakunata rikuchin. Kay artework-taqa ruwarqan Mz. Icar, huk mana rikurikuq interdisciplinario arte huñusqa, aswanta Yana warmikunawan ruwasqa. Chaymantataq kay artework-qa hukchasqa karqan huk hunt'a rikch'ay identidad sistemaman, chay llimp'inkunata hinaspa graficonkunata churaspa waqaychanapi, huk influencer kit-pi hinaspa merchandising-pipas. Kay kit-qa pyramide (kimsa k'uchuyuq rumi hina) shapetam apan, marca triángulomanta yuyaymanasqa.

The Recognition

About the A' Design Award Fierru Premiu

Doritos Solid Black 2023 Mikuna Waqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Doritos Solid Black 2023 Mikuna Waqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Doritos Solid Black 2023 Mikuna Waqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Inspiration: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Read the Press Release