PepsiCo Design and Innovation nisqap Mirinda Global Refresh Ukyanapaq Wayqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2024 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.
FierruPilluchina· 2024
Mirinda Global Refresh Ukyanapaq Wayqaychana
PepsiCo Design and Innovation rurasqa
Mañakuq: PepsiCo
Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq
Taripasqa Premio Atipaq
#159631 nisqapaq Premio Kayninta TaripayDiseñomanta
Mirinda Global Refresh Ukyanapaq Wayqaychana nisqamanta
Mirinda Global Refresh nisqaqa huk ukyanapaq wayqaychana disiñom, carbonatasqa mishki unu marka-paq ruwasqa. Kay wayqaychanaqa markaman qusqan huk sut'i musuq hinaspa huk sunqu kaq riqsichiyta, carbonatasqa mishki unu categoría ukhupi. Rikuy simiqa kusi-kusi, musuq hinaspa yachay ruwaymanta, wayna runakuna, digital hinaspa allin qhaway atiq uyariqkunapaq yuyaywan ruwasqa. Kay disiñoqa markapa ñawpaq kawsayninta rikuchin, musuq hinaspa musphachiq frutas mishkinkunawan. Kay musuq rikchariyqa aswan riqsisqa kanapaq hinaspa markata kunan mercadopi sapaq rikuchinapaq munan.
Riqsichiy
A' Design Award Fierru Premiu nisqamanta
Mirinda Global Refresh Ukyanapaq Wayqaychana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Mirinda Global Refresh Ukyanapaq Wayqaychana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Mirinda Global Refresh Ukyanapaq Wayqaychana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
- Kallpachay
- The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.
Auspiciasqa
Designers.org nisqamanta Aswan Karuman T'aqwiy
Avisokunata qhawachiq yanapaqniykukunamanta productokunata, serviciokunatawan riqsiy.
Astawan T'aqwiy
Tinkisqa Diseñokuna
Kikin categoríamanta premioyuq diseñokunata t'aqwiy, allin kayninman hina akllasqa.
