Scarlet Killapa Qhali Raphikuna by Masoud Najafi Amirkiasar

Scarlet Killapa Qhali Raphikuna by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2025

Scarlet Killapa Qhali Raphikuna

by Masoud Najafi Amirkiasar

Client: Scarlet

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

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Colors

The Design

About Scarlet Killapa Qhali Raphikuna

Warmikunakuna killapa mit'ayninkunapi nanaynin hinaspa mana atiyninkuna kasqanwan tupachispa, Scarlet killapa qhali raphikunapa paqeteyninpa yuyayninqa qhispi kaywan samaynawanmi kallpachakusqa, raphiqa chaykunatam qunanpaq rurasqa. Pachamama hawkha kayninta qhispi kaynintawan qun, chaytaqa kunanpacha llaqta kawsayqa pisillañan qun. Kay sunqu samayninta hap'inapaq, paqeteypa ruwayninqa pacha siq'ikunamanta yachanakun, llamp'u yaku pinturahina ruwaywan kay musyaykunata rikuchin. Chaymanta, hawkha, harawikuna hina rikuy simim puririmun, raphipa kuskanin qhaway munayninwan tupashan.

The Recognition

About the A' Design Award Qullqi Premiu

Scarlet Killapa Qhali Raphikuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Scarlet Killapa Qhali Raphikuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Scarlet Killapa Qhali Raphikuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi