Chuan Zhang nisqap Hong Lou Meng Dream Ten Trago Envoltura diseñon

Chuan Zhang nisqap Hong Lou Meng Dream Ten Trago Envoltura diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2025

Hong Lou Meng Dream Ten Trago Envoltura

Chuan Zhang rurasqa

Mañakuq: Chuan Zhang

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

10,036

Taripasqa Premio Atipaq

#164550 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Hong Lou Meng Dream Ten Trago Envoltura nisqamanta

Hong Lou Meng Dream Ten nisqaqa hukninmi baijiu nisqa, chinasuyu ñawpa trago, sumaq envoltura llamk'ayninpi. Botella rikch'ayninqa Grand View Garden nisqa wasi qhata sayarisqanta qatin, chaymi Dream of the Red Chamber sutiyuq ñawpa qillqasqamanta hamun. Plátano rapin dibujokuna botella muyuriqta patakunapi churasqa kanku, phalliy siki p'achakunata yuyarichispa. Botellaqa sumaq ceramica materialmanta ruwasqa, cloisonne enamel nisqa chinasuyu ñawpa makiwan ruway yachayninwan tukuchisqa. Contrasteyuq llimp'ikunaqa rikch'ayta sut'ita rikuchinku. Formanqa aswan atisqata hap'iyta chaskiyta ima yanapan, chaninchasqa qillqakunataq producto willakuyninta rikuchin.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Hong Lou Meng Dream Ten Trago Envoltura A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Hong Lou Meng Dream Ten Trago Envoltura sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Hong Lou Meng Dream Ten Trago Envoltura yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Tupukuna & P'istuy: 150*300*115mm
Etiquetakuna: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Ruway Tecnología: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Diseño Sasachakuy: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
T'aqwiy: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Kallpachay: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Llamk'ay Pacha: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Purichiy Puriy: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Huñu Runakuna: Chuan Zhang