Kanade Japanese Ñawpaq Ruwana: Kipuy by Yuko Takagi

Kanade Japanese Ñawpaq Ruwana: Kipuy by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2025

Kanade Japanese Ñawpaq Ruwana: Kipuy

by Yuko Takagi

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kanade Japanese Ñawpaq Ruwana: Kipuy

Kanade sutiyuq, hatun kaq Japon ruwasqa aqha llumpaqchasqata kipuypaq kamachiyqa, ñawpa munaychakuymantam hatariq, chaymi ruwasqap sumaq, kaqlla llamiyninta rikuchin. Huk umachasqa (harmony) yuyaymanta hataristin, kay kamachiyqa llimphi chuqchayuq washi papelta apaykachan, chaymanta matte kaywan pisilla lliphipiy chawpipi tinkuchiyta ruwaspa, llamiy, makiwan ruwasqa hina rikch'ayta qun. Yakuwan pintasqa siq'ikunawan makiwan qillqasqa qillqakunawanmi makiwan ruwasqa yuyayta yapan, umachasqa qillqarina kaqtaq musuq ichaqa kawsaymanta hataristin kikin kayta yapan. Chaymanta lluqsimuqqa huk kipuymi ñawpa kayta kunan pacha yuyaykunawan tinkuchispa teqsimuyu tukuypaq munaylla kanapaq.

The Recognition

About the A' Design Award Qullqi Premiu

Kanade Japanese Ñawpaq Ruwana: Kipuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Kanade Japanese Ñawpaq Ruwana: Kipuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Kanade Japanese Ñawpaq Ruwana: Kipuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Dimensions & Packaging: 700ml
Tags: #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Production Technology: The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Design Challenge: Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Research: We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Inspiration: The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Project Duration: 1 year, Tokyo
Operation Flow: Consumed neat, on the rocks, or in cocktails.
Patents: Yuko Takagi
Image Credits: Yuko Takagi