Woosmell Q'apaq Q'apay Churana Wank'uy by Sun Wang and Sun Xi

Woosmell Q'apaq Q'apay Churana Wank'uy by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2025

Woosmell Q'apaq Q'apay Churana Wank'uy

by Sun Wang and Sun Xi

Client: WooSmell

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #170620

View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell Q'apaq Q'apay Churana Wank'uy

Woosmell nisqaqa huk kutimanta kutimanta apaykachana wank'uy churana kaqmi, huk q'apaq q'apay ruwaq brandpaq kamasqa. Hawa wayaqaqa mikhuna apana wayaqa hina rikch'ayniyuqmi, Tyvek nisqamanta ruwasqa, chayqa huk sinchi kallpayuq sintetiku raphi kaqmi. Kay wayaqataqa sapa p'unchaw apaykachanata hina apakuyta atinki producto kicharisqa kaptinpas, chaymi wank'uy churanaqa mana wikch'usqachu kanqa. Sapa churanapim huk cork nisqa k'ullumanta ruwasqa q'apay mast'aq rump'u kan, chayqa q'apaq botellaq kunkanman watasqa kachkan. Chay cork rump'up ukhunpi huk algodón q'aytu kaqmi chay unuta apan hinaspa mana ninawan huk llamp'u q'apayta mast'arin. Kay kamayqa q'apaq q'apaytam sapa p'unchaw allin apaykachaywan t'inkin.

The Recognition

About the A' Design Award Qullqi Premiu

Woosmell Q'apaq Q'apay Churana Wank'uy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Woosmell Q'apaq Q'apay Churana Wank'uy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Woosmell Q'apaq Q'apay Churana Wank'uy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi