Ghaffari Química Ruwasqakunapaq Wankichana Qillqa by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.
QullqiPilluchina· 2025
Ghaffari Química Ruwasqakunapaq Wankichana Qillqa
Client: Ghaffari Chemical Industries Corp.
A' Design Award Qullqi Premiu Winner in Pilluchina Category
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The Design
About Ghaffari Química Ruwasqakunapaq Wankichana Qillqa
Ghaffari nisqaqa huk wankichana ruwaymi (packaging design), imaymana química ruwasqakunapaq kamarisqa. Kay ruwayqa pisi kaq ñanta qatin, chaypim mana allin kaq imakuna qichusqa karqan, aswan chaniyuq willakuykunata rikuchinanpaq. Sinchi qillqa siq'ikuna hinaspa sapaq llimp'i akllasqakuna yanapanku tindapi utqaylla riqsinapaq. Qillqa laqasqakunaqa in-mould labeling nisqa tecnologíawan ruwasqam kanku. Rikuy sistemaqa hukniray sayayniyuq, chhikanniyuq ruwasqakunaman kikinchakurqan, chaymi huk sapalla simi llapan ruwasqakunata qatan. Munasqaqa huk t'aqasqa riqsichikuyta hukllawaymi karqan, hinaspa qhatukunapi, willakuy ñankunapipas wiñanankupaq saqiy.
The Recognition
About the A' Design Award Qullqi Premiu
Ghaffari Química Ruwasqakunapaq Wankichana Qillqa A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Ghaffari Química Ruwasqakunapaq Wankichana Qillqa ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Ghaffari Química Ruwasqakunapaq Wankichana Qillqa achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
- Dimensions & Packaging
- This design has been developed and expanded for a variety of products in different dimensions and sizes.
- Tags
- Re-Branding, Re-design
- Production Technology
- IML Labels.
- Design Challenge
- Minimal design method.
- Research
- Same Products and same rebranding process.
- Inspiration
- In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
- Project Duration
- The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
- Operation Flow
- This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
- Team Members
- Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani - Image Credits
- All images made with Cinema 4D in our studio.
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