Qullqi Pilluchina · 2026
Zhen Yuan Zeng Baijiu Upyanapaq Churana Wakichiy
by Wen Liu
- A' Design Award Qullqi Premiu 2026 in Pilluchina
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 36,086
- Verification code 9323B06329 · Verify this award
Colors
About Zhen Yuan Zeng Baijiu Upyanapaq Churana Wakichiy
Zhen Yuan Zeng nisqaqa huk churana wakichiymi, chayqa unay poqusqa baijiu nisqapaq, huk ñawpa China upyanapaq. Botellaqa sañumanta ruwasqam, ñawpa upyana p'uyñuhina musuq rikch'aywan wakichisqa. Chiqan geometriya uyakunaqa chay unay rikch'ayta allinchan, hinaspa rikuypi llasa kayninta pisiyachin. Chay q'iwi-q'iwi kirpanaqa p'uyñu ukhupi upyanapa allillamanta poqusqanta rikuchin. Botellaqa sulfato papelwan mayt'usqam, chayqa hawa rikch'ayninta llamp'uyachin hinaspa huk chikanta pakan. Rantiq runaqa chay papelta ch'utin, hinaspa botellaqa pisi pisillamanta rikhurin. Chay churanaqa 85 por 85 por 165 milimetrukunam tupun.
About the A' Design Award Qullqi Premiu
Zhen Yuan Zeng Baijiu Upyanapaq Churana Wakichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Zhen Yuan Zeng Baijiu Upyanapaq Churana Wakichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Zhen Yuan Zeng Baijiu Upyanapaq Churana Wakichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
